Creating Smarter Malls

Case Studies

KLM Launch

  • Used as the South African Press Launch Venue
  • Approximately 25,000 visitors over 4 days
  • One lucky visitor won 2 Business Class tickets to any KLM destination
  • 2,500 pics taken and uploaded to Facebook

Samsung Pocket Launch

  • National Campaign
  • Purchase Driver - consumers rewarded with prize money of R 500 000 for purchasing a new Samsung Pocket

DStv Explora Launch

  • National Launch Campaign
  • Custom display PODS created to experience new decoder
  • Launch tied into celebrity appearances

Mugg & Bean Charity Drive

  • 1 Day Activation
  • 6000 cupcakes given away
  • 1,200 Facebook uploads
  • Trending on Twitter at no. 3 during the day