Creating Smarter Malls



Creating experiences that matter through brand activations and mall space management, MallActive and Prime Courts enhance brand-to-consumer engagement in the mall environment.

Mall Active exclusively focuses on 360° in-mall activations with the development of innovative, results-driven campaigns, giving advertisers the opportunity to positively influence consumers right at the point of purchase.

Prime Courts manages and sells promotional spaces in shopping centres on behalf of property owners and is an integral player in the Non-GLA income generation space. Offering promotional space management in Super Regional Malls through to community centres, Prime Courts is best positioned for the right mall fit to meet and achieve a brand’s objectives.

Scope of work offered:

  • Ideation of experiences
  • Promotional space management
  • Activation implementation
  • Sponsored events
  • Pop-up stores

Examples of our work

Craft Wrap

Luxe Wrap

Santa's Workshop