Creating Smarter Malls

Shopper Marketing

Shopper Marketing

Adopting a data-led, insights driven process, the Primedia Unlimited Malls approach to Shopper Marketing ensures the development of a marketing strategy that resonates with the shopper profile, to ensure optimum return on marketing budget investment, and performance across both business and marketing KPIs.

Primedia Lifestyle

Providing clients with mall communication services that drive best thinking through integration, Lifestyle’s access to research and on-trend resources, ensures market knowledge is current and relevant.

With 20 years of unmatched experience in the shopper marketing industry, Primedia Lifestyle has been delivering mall marketing excellence within the retail sphere since 1996. Their integrated full service offering covers:

  • On-site Marketing Management
  • Research
  • Media
  • Creative
  • Strategy
  • PR
  • Digital
  • Social Media
  • Non-GLA optimisation

Primedia Lifestyle delivers and executes marketing services for a number of shopping centres Nationwide. Applying an insights-driven approach to shopper marketing; Lifestyle specialise in marketing strategy, concept ideation, events, brand management through aligning brand positioning with creative offering, deliver effectiveness through real time optimisation of messages with a solid media mix, accelerate digitalisation of communication, and prioritise tenant relationship management.