Creating Smarter Malls

Deshendri Smit

Deshendri Smit
Executive: Media & Activation Sales

With an unrelenting passion to help clients build their brands in retail whilst serving the shopper, retailer, mall and property owner, Deshendri Smit believes in understanding a client’s critical business, brand and product objectives. Through this understanding, entrenching the value of partnership and common purpose is of utmost importance to her. The combination of her industry knowledge and commitment to providing the best solutions to her clients, have propelled her to become the leading professional she is with only positive accolades from her industry peers.

Having built sales depth with over nine years in the business, Deshendri is a natural in the industry holding the proficient ability to predict future opportunities, utilise the retail environment to generate shopper analytics and steer and empower her team to always deliver competitive results.

A key focus for Deshendri has been developing and implementing Primedia Unlimited Malls national sales strategy, smart transformation and integration amongst Primedia Unlimited Malls products. She has been pivotal in enhancing the research and analytics investment and emphasising the importance of return of marketing investment to meet growing market needs.

With her unique talent of driving the right conversation at the right time, Deshendri effortlessly builds and maintains relationships with people across various levels and prides herself on always working with integrity. She believes, the role of mall media and activations is fundamental for driving awareness, association, consideration and conversion.

 Email  Tel: 010 300 5296