Creating Smarter Malls

Lee-Ann van der Schyff

Lee-Ann van der Schyff
Portfolio Manager

With over a decade of professional experience in the shopping centre industry, Lee-Ann has gained a sound understanding of the retail industry including shopper habits and profiles, key advertising platforms, the importance of experiential marketing and many key trends shaping the way consumers shop.

Starting her journey at Primedia Unlimited Malls four years ago, Lee-Ann has become a true asset to the team, building lasting relationships with shopping centre owners and key individuals by developing strong networks based on her reliability, enthusiasm and ability to provide innovative solutions.

Her current portfolio of malls has provided her with exposure to the commercial side of the business in which she has propelled the marketing services by aligning the needs of her well backed up research into her mall and shopper profiles. Lee-Ann has also lead marketing teams who won a great number of local and international marketing awards, including a number of SOLAL awards which resulted in her being given a trip to Amsterdam to attend an awards ceremony.

A very proud mother of two beautiful girls, Lee-Ann most enjoyed working with Lucas Radebe on a CSI initiative raising funds for CHOC Childhood Cancer Foundation. Outside of the office, Lee-Ann has a passion for animals and wildlife and is a qualified scuba diver.

 Email  Tel: 010 300 5298