Starting her Primedia Unlimited Malls journey as an Events Manager at Cape Town’s Cavendish Square only a few years ago, Tanja Gerber has grown into one of the leading Portfolio Managers in the team.
Always intrigued and inspired by the shopping centre industry, from the retail mix, centre design and intricate factors that influence the shopper experience, Tanja has spent a solid ten years expanding her knowledge and understanding of this platform which led to her to her various management positions.
Her entrepreneurial drive coupled with business management skills to increase profit and market share comes from her background of being a small business owner. Spending time on the other side of the shop counter has provided Tanja with the critical foundation of understanding the business side of retail, enabling her to cultivate excellent relationships with new prospects and existing clients whilst specialising in new business development.
Receiving industry recognition for her 2014 marketing campaign at Cavendish Square, Tanja was given the opportunity to present a case study of the campaign at the annual shopping centre marketing congress in Copenhagen.
Her large capacity for learning all she can to provide the best solutions she can has seen Tanja study and complete various courses from design, public relations, finance and Marketing Management. Well versed and multi-faceted Tanja now looks to expand her social media knowledge to provide social media metrics and potential insights and opportunities for her clients.
Tel: 010 300 5299